Below is just a small section of some search engine optimisation we thought we would share with you, to keep informed of the latest techniques and changes by search engines then read our Blog or sign up to our newsletter.

SEO Tip 1: Write Good Quality Content

Content shouldn't be thrown together and put online with the hope that it will get a high ranking. Write content that is meaningful and useful. The content should have these attributes if it has any hope of earning and sustaining higher ranking in the search engine results, ensure that:

• The content is useful
• The content is original
• You can't help but link to it
• There are supportive facts and references
• There's enough detail that nobody can memorise it
• Something fun or interesting is included (like video)
• There's enough call to action to invoke engagement
• There are visual examples, charts, and references
• You thank or compliment someone who shares it with others
• You have an offer, discount, or promotion included
• How To's and tutorials are a great way to get people to link
• Answer questions
• Conduct research & discuss the results
• Get involved with social media
• Create lists
• Get a blog and establish yourself as an authority

SEO Tip 2: Competitor Analysis

Search engines analyse incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyse them.

Your analysis of competitors should include these extremely important linking criteria, such as:

• Competitor rank in the search engines
• Quantity AND quality of incoming links (prioritised)
• What keywords are in the title of linking page?
• % of links containing specific keywords in the link text
• The Google PageRank of linking pages

SEO Tip 3: Find the Best Keywords It would be a waste of your time to optimise your website for keywords that are not even being searched for. Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads, for example, we have created pages for SEO Newcastle, SEO Middlesbrough, SEO Sunderland and SEO Durham because they are most searched for keywords for towns in the North East. There are several SEO tools and SEO software available on the Internet to help you find the best keywords; most of which are offered by the search engines themselves and are completely free. See our SEO Tools page for some of the best ones.

SEO Tip 4: Optimise Your Title and Meta Tags HTML titles and Meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results. SEO Experts have experimented with these two pieces of code to help reach an accepted conclusion about how best to use them and what happens when you optimise them. It may be time consuming but it could be the difference between getting a sale and not.

SEO Tip 5: Optimising Your Headings On the Web, we follow the W3C's guidelines as well as commonly accepted "best practices" for organising a web page. Headings play an important role in organising information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6).

SEO Tip 6: Use Title and ALT Attributes

Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It's also a W3C standard for making your page accessible to those who are visually impaired.

The ALT Attribute is used for the same reasons as title attributes, but is specifically for describing an image to the search engine and to the visually impaired.