Many businesses use Google AdWords already and like to keep the management of this in-house. This has advantages and disadvantages; the advantage is that the member of staff will have a high knowledge of the product or service your business is promoting and will be kept up-to-date with any changes to the product or service.

The disadvantage is that the online search sector moves quite quickly and Google regularly release new features or updates to their AdWords system. As a one-off service we will review your current campaign and make suggestions on how it can be improved upon. The service includes:

• Review all ad copy
• Review all keyword campaigns
• Review URL destination & desired click path
• Review campaign restrictions, filters and negative keyword selection
• Recommend and implement the conversion/tracking code