Fifteen Digital's Google AdWords Training course includes the following features:

1. Why is Google AdWords so important?
2. The difference between sponsored listings and organic listings
3. Building a Google AdWords campaign
4. Mistakes to avoid when setting up campaigns
5. Keyword research and keyword tools
6. Broad, exact and phrase match keywords
7. Negative keywords
8. Researching bid prices
9. Creating ad groups for your products and services
10. Selecting keywords and placing them into the relevant groups
11. Creating powerful adverts
12. Split testing your adverts against each other
13. Increasing your Click Through Rate
14. Quality Score and its impact
15. Budgeting
16. The content network

Course Details

This course is aimed at small business owners or marketing departments in larger organisations.
This course is suitable if you have not yet experimented with Google AdWords. This course is also suitable if you are already running a Google AdWords campaign as we generally find beginners tend to make the same basic errors when creating their campaigns.

For details on how to book Google AdWords training then please contact John Borthwick on 0845 481 8189 or email john@fifteendigital.co.uk