The world is now totally dependent on the internet and for this reason, it is an excellent way to promote your brand. The right internet marketing campaign can make all the difference to your business being successful.
Pay Per Click (PPC) involves the management of keyword-targeted advertising campaigns through one or more PPC service providers; currently in the UK there are two main providers: Google and Microsoft; who between them control the paid search listings on Google, Bing and Yahoo.
PPC can be an effective way to drive qualified traffic to your website. Much like an auction, pay per click search engines work by allowing competitors to "bid" for the highest position on keywords.
Rates for keywords vary. Niche keywords that only a few people search for at any given time may only cost a few pence per click-through for a top position. Highly contested keywords however, may set you back more money every time somebody clicks on them.
The process of setting up a PPC campaign includes:
No Long Term Contract
While we do have a signed agreement, we don't lock you in to a contract. You can cancel at any time with 30 days' notice. Our goal is prove our value to you each month. Since there is no contract, there is no incentive for us to raise your budget if we aren't getting your required Return-On-Investment (ROI).
Please Note: As Google Certified Partners we comply with the Google Disclosure Notice and we would like to make you aware of this notice, which you can read by visiting http://www.google.com/adwords/thirdpartypartners/