Category Archives: Pay Per Click

Good Keywords Result In Shoppers

Posted on February 21, 2011 by John Borthwick

Successful stores need shopaholics, not window shoppers. It is the fashion bugs that stuff bank accounts, not the banal browsers. Every brick-and-mortar store knows this rule, but many online businesses forget this fact in the fevered frenzy of Internet marketing. … Continue reading →

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Call-to-Click On The Rise

Posted on December 23, 2010 by John Borthwick

The number of advertisers using click-to-call features on Google ads has grown an average of 28 percent month-over-month over the last few months, the company confirmed. The 28 percent stat represents all of Google’s advertisers, in both search and display, … Continue reading →

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Getting AdWords Right

Posted on September 30, 2010 by John Borthwick

One of the best Google Adwords tips I can give you is to not consider this a do it yourself type of traffic tool. Adwords has many elements to it and if you want to make more money than you … Continue reading →

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Google’s trademark policy in the UK

Posted on August 5, 2010 by John Borthwick

In an effort to provide more relevant results and a higher quality experience for users, Google will be adjusting their trademark policy in the UK to allow some ads to use trademarks in the ad text. From 14 September 2010, … Continue reading →

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PPC Management – A User’s Review of MSN

Posted on January 16, 2008 by John Borthwick

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