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Author Archives: John Borthwick
Fashion boost for online marketeers Fifteen Digital
Taken from today’s The Journal: http://www.nebusiness.co.uk/business-news/science-and-technology/2011/04/28/fashion-boost-for-online-marketeers-fifteen-digital-51140-28594314/ ————– ONLINE marketing support firm Fifteen Digital is seeing particular interest from clothing companies as it builds its client base in the region. The Stoke-on-Trent company brought Middlesbrough-bred director John Borthwick back to the North … Continue reading
Posted in In The Press
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Fifteen Digital triple revenues for online greenhouse retailer
AN ONLINE greenhouse retailer has seen its annual revenues triple in three years after working with Darlington-based Fifteen Digital.
The greenhousepeople.co.uk called in the online marketing support company to help it maximise sales opportunities through a new online shop and a more efficient digital marketing strategy. Continue reading
Posted in In The Press
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PCI Compliance: Vital Information for Online Store owners
Confusion Runs Rampant Many folks in the e-commerce industry have found themselves scratching their heads in confusion over the new PCI PA-DSS (Payment Card Industry, Payment Application – Data Security Standard) rules and guidelines. PCI Compliance has never been an … Continue reading
Posted in Ecommerce Development
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Web Design For Mobile Devices
More and more, people are accessing the internet on their iPhones, Blackberries and Androids. And now, even regular cell phones are coming with wi-fi and internet functionality. The web has truly gone handheld…but is your website keeping up? No matter … Continue reading
Posted in Ecommerce Development, Web Development
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Bing Beats Yahoo!
According to analytics firm StatCounter, the Bing search engine has just overtaken Yahoo for the first time worldwide during the month of February 2011. From StatCounter Global Stats, Bing closed out the month with a 4.37% search share compared with Yahoo’s … Continue reading
Posted in Uncategorized
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Using Your Picture Can Increase Sales
Make no mistake, there is great power in using your picture. When people can see what you look like, they feel as if they know you. Over time, they begin to bond with you and trust you. In essence, you … Continue reading
Posted in Marketing
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Good Keywords Result In Shoppers
Successful stores need shopaholics, not window shoppers. It is the fashion bugs that stuff bank accounts, not the banal browsers. Every brick-and-mortar store knows this rule, but many online businesses forget this fact in the fevered frenzy of Internet marketing. … Continue reading
Better PageRank Is Down To Content
Getting your website to rank high in Google searches is a daunting task to say the least. There are hundreds of different factors that will determine how well your site ranks. In this article we discover the most important factors … Continue reading
Posted in Search Engine Optimisation
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Facebook More Effective Than Twitter For Sales
Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world’s biggest social networking site tops of the list of preferred tools. Seventy percent of … Continue reading
Posted in Social Media
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Online help for clothing store
Fifteen Digital in Staffordshire’s local Sentinel newspaper, see http://www.thisisstaffordshire.co.uk/news/Online-help-clothing-store/article-3106436-detail/article.html
Posted in In The Press
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