fifteen blog

20 Things You Need to Know Before Optimizing a Web Site

Posted on November 26, 2007 by Team Fifteen

One of the most important aspects of a search engine optimization project is also one of the most overlooked - preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.   Before You Start Before you start any search ... [read more]

Posted in Search Engine Optimisation

The Big Google PageRank Slap - Perception Is Everything

Posted on November 21, 2007 by Team Fifteen

Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google's response to link selling - sites which sell links lost points in their PageRank. Google measures all web pages on a scale of importance from 0 to 10, which is s... [read more]

Google's Paid Search vs. Organic Results – A Rickety Wall of Separation

Posted on November 19, 2007 by Team Fifteen

"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest..." "While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for... [read more]

Google Owns a Search Engine Optimization Company

Posted on November 16, 2007 by Team Fifteen

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 ... [read more]

Content is Dead. Community is King Now

Posted on November 14, 2007 by Team Fifteen

I can hardly bring myself to say the old cliche about content being... well, you know. I think it's one of the original cliche's in the SEO industry. And as redundant as it has become, for whatever reason we keep hearing it over and over again. And every now and then a new study pops up seemingly pr... [read more]

Current and Future Search Trends

Posted on November 12, 2007 by Team Fifteen

The future of search is unclear – what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like are making waves. In this article, I will attempt to cover som... [read more]

Websites: It's the Experience Stupid

Posted on November 9, 2007 by Team Fifteen

The other day I picked up a book that was sitting on my night table for over a year. It's just a small book and seemed like an easy read, perfect for falling sleep. It was called, "The Invisible Touch" by Harry Beckwith. Mr. Beckwith has written several books and is an expert on positioning, brandin... [read more]

How To "Big Brother" Your Own Website

Posted on November 7, 2007 by Team Fifteen

How Well Do You Really Know Your Website? If you're like most webmasters, you have probably spent years building your site. You have spent years adding content, building links and cultivating traffic - but how well do you really know your website? How well do you know the intricate details o... [read more]