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Monthly Archives: September 2007
The Art of Website Maintenance
Now that you’ve designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is … Continue reading
Eye Tracking, Statistical Analysis and Site Success
How a subject views a book page, a store display, an advertisement or other visual stimuli is measured using sophisticated tools that track eye scan, also called eye movement. These tools measure which design elements capture visitors’ attention and which … Continue reading
How to Write a Media Release
Did you know that publicity is supposedly seven times more effective than advertising? And it is free – that is if you do it yourself. If you know the elements of writing a good media release to capture the attention … Continue reading
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Understanding Search Engines So You Can Get a High Ranking
Just 5 years ago getting a high ranking in the search engines was easy. As search engines have gotten smarter it has become impossible to get a high ranking in the search engines with gimmicks. Now the only way is … Continue reading
Back to the Future SEO
Recently I took on a new SEO client who had a major problem. They had a very popular portal site in a competitive industry but for 3 months running, their Top 10 search engine rankings for major keywords had taken … Continue reading
Backlinks – How To Get High Quality One Way Links To Your Websites
There are basically two aspects to SEO, “on page” & “off page” optimization. “On Page” SEO is easy because it’s totally under your control. It’s simply a case of making sure you have optimized your web pages correctly. OK, so … Continue reading
Using Google Reader to Stop Information Overload and Improve Your Efficiency
The Internet is the single greatest research resource that has ever existed. However, whilst it has solved many of the issues of getting access to information, it has created new issues that have to be addressed. Probably the biggest of … Continue reading
How To Make Web-Advertising Worth Watching
It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can’t wrap their heads around the … Continue reading