Monthly Archives: April 2007

Every business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors. The average business does … Continue reading →

Beginning on April 14th, 2007, a firestorm blew through the Internet community with the search engine optimization (SEO) community burning the hottest. The embers were warm and waiting for a strong wind to blow and kick up the flames, but … Continue reading →

Googles Last Dance! Could Semantic Search Mean The End Of Google? As a full-time online marketer and webmaster I try to keep my eyes peeled to what is happening with the search engines. These complex creatures control the Internet. They … Continue reading →

Recently Rand Fishkin of Seomoz.org brought together 37 of the world’s Top SEO experts to tackle Google’s Algorithm, the complex formula and methods Google uses to rank web pages. This ranking formula is extremely important to webmasters because finding which … Continue reading →

The controversy surrounding click fraud comes up every year, but it reached a fever pitch during December’s Search Engine Strategies conference in Chicago when participants voiced concerns over experiencing fraudulent click rates ranging from 20 to 40 percent, threatening the … Continue reading →

For long-time search marketers it will come as no surprise that search has become a media darling. Pay-per-click advertising is the most popular online marketing strategy, and organic search engine optimization provides top click-through and conversion performance. Search is more … Continue reading →

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as … Continue reading →

Getting your pages indexed. It is your most important SEO goal and perhaps the one most vital in determining the success of your SEO campaign. However, many search engines have trouble finding links buried deep within the structure of your … Continue reading →

Why Web-Users Are So Impatient While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his … Continue reading →

Personalisation of search has been a growing topic of interest for a while, but has stayed under the radar for most people until now. With Google’s widespread integration of personalization into standard search results, search marketers’ attention has finally been … Continue reading →