Monthly Archives: February 2007

Your website has gone from being in the Google search results for several years to not even being included in Google’s index. What happened? I generally spend a few hours a week taking part in discussions and lending the occasional … Continue reading →

When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local? I am amazed at the number of web sites I see that … Continue reading →

Your business success depends on your ability to communicate effectively to an interested audience. Driving appropriate traffic to your site is important, but the tactics that generate visitors are not the same tactics that get visitors to stay on your … Continue reading →

Just when you believed you had all your SEO tactics figured out, the web goes and changes on you. Not just the rules of the game but it takes the whole web platform right out from under your feet and … Continue reading →

Many websites currently offer a resource library for visitors – an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect … Continue reading →

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales. If you’re new to the world of RSS — RSS is a simple technology that allows … Continue reading →

Google algorithm updates always bring the fears of webmasters to a boiling point. In the aftermath of an algorithm update, some people come out swinging, making claims that Google is trying to put them out of business. Others look at … Continue reading →

The primary goal of all advertising, including website content is to be remembered. No matter what other marketing goal you want to achieve, if your audience doesn’t remember your presentation, it is a wasted effort and lost opportunity. All the … Continue reading →

Two years ago, Google presented a personalized homepage for account holders. This weekend, it officially rolled out personalized search results as a member service. Now appearing on Google account pages, a prompt-box reads: “New! Google services will now be more … Continue reading →