Monthly Archives: January 2007

Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a … Continue reading →

Many small business owners have a hard time seeing the value of a website redesign. They believe “if it ain’t broke, don’t fix it.” And this is understandable. Unless you are eating, breathing and sleeping technology and staying up to … Continue reading →

Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. In this article, I’ll … Continue reading →

When the Internet was new to me, I was fascinated by following links and going to new sites. It was like an adventure. And when I had my own website the first thing that I wanted to do was to … Continue reading →

I now propose to go right out on a limb and say that design has very little to do with search engine optimisation. This is a sweeping generalisation, I admit, and one to which my designer friends will take instant umbrage. … Continue reading →

The herd mentality nevër fails to amaze me. When the pay-per-clíck concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the market for pay-for-performance search … Continue reading →

“Sinning” is an archery term, which literally means “to miss the mark.” If you’re blogging to establish a two-way dialogue with the world, the “mark” is the optimal reader experience. The following is a list of ten things that can … Continue reading →

What is a copyright? Can everything be copyrighted? A copyright is the expression of an idea. The idea itself is not copyrighted. Ideas can be patented and I will talk about patents later. Let’s consider the example of a story: … Continue reading →

If you want to get serious about driving more traffíc to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies: 1. Reciprocal Linking 2. Purchasing text links 3. … Continue reading →