Monthly Archives: September 2006

Bill was getting frustrated and desperate. He’d being trying to promote his website for months with little or no success. Adwords didn’t seem to be working. He’d devised the most fiendish ads he could think of and set them up … Continue reading →

Google’s Goal of Quality Search In their paper ‘The Anatomy of a Large-Scale Hypertextual Web Search Engine’ it is very evident that Google’s goal has always been to be one of the best search engines there is in terms of … Continue reading →

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you … Continue reading →

Every time a visitor comes to your site, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don’t know how your visitors are traveling, your conversion rates will suffer … Continue reading →

Online advertising is exploding. By 2007, online advertising spending is expected to reach over 20 billion. With such growth, a multitude of opportunities have opened up for the online marketer. Unfortunately, not all of these are worth your time or … Continue reading →