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Monthly Archives: August 2006
Defend Against Black Hat SEO: Your Web Host Can Help
The world wide web is a dynamic, exciting place to launch a new business or promote your organization’s message. It’s also a lawless landscape in which black hats – crackers, hackers and other on-line evil doers – roam with very … Continue reading
3 Things to Help Google Trust You
Google is all about trust. Who knows, maybe they were in a bad relationship, but if you want to rank well with Google, you need to be trustworthy. And let me make the bold assumption that you are currently not … Continue reading
Copywriting With Google’s Dynamic Keyword Insertion Tool
Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case … Continue reading
The Importance Of Sound Website Design & Search Spiders to Internet Marketers
Google currently is reported to have indexed 8 billion pages and counting. Google utilizes an array of bots A.K.A. spiders or crawlers. Among the specialized bots Google uses include: The web spider Googlebot, the Adsense spider MediaBot, the image spider … Continue reading
How to Integrate RSS Into Your Marketing Mix
RSS is changing the way we consume information online. Instead of being overloaded with mounds of information in our inbox, we can pick and choose exactly which content providers we want to hear from. On the other side of the … Continue reading
Using Images for SEO
Humans vs. Search Engines Human visitors and search engine robots that visit websites and index information about them look for different things in a page. People like to see an attractive layout with nice pictures and graphics, animation, easy-to-locate navigation, … Continue reading
Getting Into Google and Yahoo News
According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred … Continue reading
Do You Pay Per Click Fraud?
The world of pay-per-click marketing started in 1997 with GoTo.com. Today they are known as Yahoo Search Marketing. What started in 1997 as a way to quickly get listed in the top of the search engines has turned into a … Continue reading