Monthly Archives: May 2006

What a struggle. For the last 10 years, interactive agencies have tried to convince advertisers it’s reasonable to do branding online. It’s been a tough road for two big reasons. First, we never really had a good definition of “brand,” … Continue reading →

Does design really matter from a business perspective? The answer, according to a study by the U.K.-based Design Council, is a resounding “yes.”  In a study published in February 2004, the Design Council took a look at the Financial Times … Continue reading →

Two weeks ago, Macromedia’s Flash, a core technology in Web development, became a verb in our company, in the same way “Google” has become a household term. As a powerful and flexible tool for creating rich online experiences, Flash gives … Continue reading →

Search engine copywriting is an art. It may not seem possible to pack creativity and strategy into such short headlines and descriptions, but copy is a tool you need to win the search marketing wars. Yes, it does feel like … Continue reading →

A recent survey by the Pew Internet & American Life Project discovered over 53 million Americans use IM on a regular basis. Out of these, 46 percent of Gen-Yers (18-27 year olds) use IM more than e-mail, while only 18 … Continue reading →

Your e-mail list has a large number of older addresses. How can you minimize list atrophy and restore your list to its former glory? Reconfirmation can help separate the wheat from the chaff on your list. The following presumes all … Continue reading →