Monthly Archives: February 2006

Too often, marketers cling to the same campaign elements and tactics without thoroughly testing e-mail variables to determine what will drive performance higher. In fact a Jupiter Research study I recently concluded on the topic found that overall, about 60 … Continue reading →

Paid inclusion (PI) has always been a hot potato. It’s not quite SEO (define) and not quite search advertising. No one wants to touch it.? For those new to search engine marketing (SEM), PI (what Yahoo, the only search property … Continue reading →

You’ve been reading about it for at least 10 years. It goes by many names: customer marketing, relationship marketing, one-to-one marketing. Place the customer in the centre, and focus your marketing programs on delivering what the customer wants, when the … Continue reading →

Search engine pay-per-click (PPC) ad prices are rising. If your Web business relies heavily on search engine marketing (SEM), you may already feel the crunch. Marketers often abandon certain search terms because the cost rises above their ability to achieve … Continue reading →

The Internet is a popular way to acquire customers. Of course, companies must ask themselves, “How much should we spend to acquire these customers?” The CFO tells you to spend only what you can “afford.” Media companies tell you to … Continue reading →

As you may know, search engine marketers often focus on building new content and new “windows of opportunity” by increasing the visibility of a Web site in the major search engines. In this article today, I would like to share … Continue reading →

Year in, year out, I’ve been accused of doing things at the last minute. You name it, I’ve done it late. This applies to everything, from mowing the lawn to taking out the trash to turning in my homework. So … Continue reading →