Monthly Archives: January 2006

When I got the e-mail announcing a BMW mobile marketing campaign to promote the 3 series, I was pretty excited. I’ve been keeping an eye on mobile marketing for years, and see a lot of potential for the medium. Then, … Continue reading →

Reciprocal linking is of great importance to website owners who wish to achieve good rankings on the major search engines. As a result the internet has witnessed a growth in �link’ sites where webmasters can find potential reciprocal link partners. … Continue reading →

During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamoured for driving “traffic volume”. Demographic … Continue reading →

Have you ever heard the phrase “split-run testing?” No? If you have a website and you’re trying to sell something online, you need to know about this valuable testing process that can increase your bottom line. Split-run testing is where … Continue reading →

Using Doorway Pages to Key In On Keywords Doorway pages are pages that have been developed to rank highly for a specific keyword or phrase. It’s also true that there has been some abuse in this area. People have developed … Continue reading →

There are lots of ways to manage a PPC campaign. Recently, I’ve heard a lot about different campaign management strategies. One management technique is “Portfolio Campaign Management.” It’s a good time to cover portfolio-style campaign management, particularly given my recent … Continue reading →