Monthly Archives: December 2005

In my postal-mail days, there were major variables (offer, price, creative, list, etc.) and minor ones (font, colour, graphics, etc.). All affected response rates. The rule of thumb was to first test all the major variables, as they accounted for … Continue reading →

I’ve got a confession. Though I love good design, my real passion is great copy. Copy is where the rubber meets the road. It engages readers, entices them to click a link and buy. A picture is worth a thousand … Continue reading →

How do I increase web site sales figures? The CEO roared at the web developer. The web developer looked at his boss a little confused and mumbled something about it not being his core competence with him being a programmer … Continue reading →

At WebMasterWorld.com World of Search #7 in Las Vegas Greg Jarboe, President and co-founder of SEO-PR revealed a blockbuster secret back door to top search engine ranking when he presented to a comparatively small share of attendees at WebMasterWorld.com World … Continue reading →

Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It’s a profitable way to reach new subscribers and new customers. But getting search engine traffic is only one of … Continue reading →

A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means … Continue reading →

Google “…is big. Really big. You just won’t believe how vastly, hugely mind-bogglingly big it is.” (excerpt from The Hitchhiker’s Guide to the Galaxy) Google is the most powerful information resource humans have ever constructed. The power of any major … Continue reading →