Monthly Archives: November 2005

Can You Write Naturally And Get Good SE Ranking?

Posted on November 27, 2005 by John Borthwick

The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didn’t say website; that’s because the search engines don’t spider websites, they spider web pages. The … Continue reading →

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Playing the Brand Game

Posted on November 23, 2005 by John Borthwick

If I glanced through your media plan, I’m sure I’d find it contains the usual conventional media options. TV and radio ads, Web banners, print ads, and outdoor advertising. We’ve all gone with these options for years. Decades, in fact. … Continue reading →

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The Inconvenience of Privacy

Posted on November 22, 2005 by John Borthwick

Most people who care about privacy are privacy fanatics. It’s an issue with very little grey area: Either you deeply care about privacy, or you don’t. Truth is, we should all be privacy fanatics. It comes down to convenience and … Continue reading →

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Testing Your Landing Page

Posted on November 9, 2005 by John Borthwick

Even though I’m sure all of you already know what a landing page is, I will take this short time just to make sure. The landing page is the page within your website that specific traffic is driven to. In … Continue reading →

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Search Online, Buy Offline: How to Tell?

Posted on November 2, 2005 by John Borthwick

Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? ? A special report from the Search Engine Strategies … Continue reading →

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