Monthly Archives: October 2005

When you get an e-mail from SEO Company with content similar to this: “We submit your site on X00, 000 search engines and directories�” Stay far away from companies which offer you to submit your site on thousands of directories … Continue reading →

In search of the tools to make strategic decisions about paid search advertising, Atlas DMT, a digital marketing technology provider and an operating unit of aQuantive, released research demonstrating the rank of a paid search listing and its impact on … Continue reading →

If an e-mail address in your list ceases to be valid, you remove it from the list. Simple enough, right? There are more subtle aspects of bounce management that you might not be acutely aware of, however. We hope this … Continue reading →

If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is … Continue reading →

With all the talk of how to make a great website and ways to keep visitors, it is important to also understand the other side of designing an Internet business. Every day, thousands of websites are finding unique ways to … Continue reading →

I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn’t needed him for … Continue reading →

Measuring site performance is vital. Yet many of us have trouble understanding exactly what should be measured. Obviously, an essential key performance indicator (KPI) for all sites is conversion rate. In addition to overall conversion rate, there are two others. … Continue reading →