Monthly Archives: July 2005

There has been a lot of talk about Google and MSN’s new algorithms and Yahoo’s search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: Don’t Panic! If there … Continue reading →

These days it’s rare any new, widely accepted Web technology has a huge effect on the way we marketers do business. Sure, new stuff comes along all the time, little experiments that make us go “Gee whiz!” But as Web … Continue reading →

Don’t get too comfortable with what you already know about local SEO (define). A new form of local SEO is being thrust into the mainstream. It requires different methods and tactics — no Web site required. The strategy involves: Controlling … Continue reading →

For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the … Continue reading →

All too often I find site owners are confused (or in denial) about how to achieve the search engine rankings they desire on the SERPs (Search Engine Result Pages). So, I am pleased to offer you my version of “Organic … Continue reading →

Online marketing and advertising are moving in opposite directions. Rich media ads and other graphical animated advertising appear more frequently on sites and in e-mail. Much online image-based advertising is primarily used to communicate branding and educational messages first, then … Continue reading →

Three Ways to Index Your Site with Google Sitemaps [Difficult, Hard, and Easy] Google has recently implemented a program where any webmaster can create a Sitemap of their Site and submit it for indexing by Google. It is a quick … Continue reading →

Hundreds of thousands of marketers who place pay-per-click (PPC) search engine listings on Google, Yahoo!, MSN, and other venues think of themselves as search engine marketers. In fact, they’re not behaving like search engine marketers at all. Most engage in … Continue reading →