Monthly Archives: June 2005

Understanding Back Links

There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhaps the biggest contributing factor to … Continue reading

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Forget SEO Its All About Conversion

Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of grey. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing … Continue reading

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The Factors that Play a Role in Your Web Site’s Ranking

Have you ever had a proposal, estimate or quote for search engine optimization work and wondered what goes into the pricing? What makes one site need more work than another? Why do some sites increase rankings faster than others? Why … Continue reading

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Don’t Put All Your Promotion Eggs in the SEO Basket

One of the most frequent questions I get asked by my clients is “What is the best way to promote my site?” If a brand new webmaster asks me that question, then I will take as much time as I … Continue reading

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Link Building 101

Success in life comes through building and sustaining both personal and professional relationships. As human beings, we strive to be at the right place at the right time in order to make the right connection. We quickly learn that each … Continue reading

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Cosmetic Changes at Google Precede Larger Overhaul

Google is undergoing some of the most sweeping changes in its short, seven year history. As of next week, Google will have finished sorting what might be its largest algorithm shift ever as the final points of the 3.5 part … Continue reading

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Search Branding: Loving the Clicks That Don’t Convert

All advertising methods (like all advertising professionals) want to do branding. Brand work has allure. It represents strong strategic thinking and deeper creative. Its budgets are large. Online advertising fought mightily in its early years to make sure it was … Continue reading

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RSS… And The 10 Most Powerful Reasons Why You Should Be Using It

RSS (Real Simple Syndication or Rich Site Summary) is widely becoming a very powerful marketing tool on the NET and for Internet marketers around the world, the question is… … “Are you using RSS to syndicate your content?” When I … Continue reading

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SEO Copy – The Down and Dirty Details

Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973. Essentially, that’s where the power of advertising is going. It’s all about Search. And Search is … Continue reading

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