Monthly Archives: May 2005

RSS is the latest craze in online publishing. But what exactly is RSS? ? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a … Continue reading →

Yahoo has announced its new pay-per-click product: Yahoo Search Marketing (SM). This product was formerly known as Overture, but you may also recognize it as Goto.com, the name it went under prior to 2001. In our experience, advertising with Google … Continue reading →

By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This is an absolutely wonderful thing to see, as in the past … Continue reading →

Most marketers want to get the most out of both organic and paid search. Existing sites are getting more attention as marketers make sites search-engine-friendly (or even search-engine-maximized) as well as user-friendly. Any search engine marketer can tell you SEO … Continue reading →

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! … Continue reading →

Click-Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. Speaking about click-fraud to an investor conference in December, Google CFO George Reyes stated, “I think something has to be done about this really, really quickly, … Continue reading →

A Web site’s conversion rate is inextricably tied to the success and return on investment (ROI) of a company’s pay-per-click (PPC) advertising campaign. The more paid search bid prices increase, the more critical a site’s conversion rate becomes to simply … Continue reading →

At the recent Search Engine Strategies in Toronto, budgeting and the competitive landscape continued to be discussed. Pay-per-click (PPC) auctions are increasingly competitive, prompting marketers to ask whether they’re spending enough. ? Google and Yahoo! reps provide competitive spending data … Continue reading →

Google’s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation and declared war against search engine sp@m in a continuing effort to provide the best search service in the world… and if you … Continue reading →

So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that … Continue reading →