Monthly Archives: April 2005

As search engine marketers, we feel we’re blazing a trail into a completely new kind of marketing. To some extent, that’s true. Yet we can learn from our offline counterparts. Some best practices used by direct marketers and offline brand … Continue reading →

Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).? Website marketers cited Search engine positioning was the top method to drive … Continue reading →

One of the most fascinating aspects of the web is its dynamism. We all know that it develops at an astonishing speed – yesterday’s craze is today’s old news, and bigger and better things seem to be springing up every … Continue reading →

Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centre on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return … Continue reading →

If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Such data can give you insights about your site’s usability, errors in your HTML code, the popularity of … Continue reading →

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses today have RSS feeds available; at … Continue reading →

Everyday, the Search Engines average 300 Million searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement … Continue reading →

Years ago, meta-tag content was known as the secret weapon for top search engine positions. Though professional search engine markets know how useful (or not) they are, let’s face it. Plenty of CEOs, business owners, and other decision makers still … Continue reading →

Google has always been the search industry’s innovator and that’s just what Google’s aging delay symbolizes, the evolution of search innovation… yet another significant step forward for Google. Google’s success as a search engine can undeniably be attributed to its … Continue reading →

It’s no SEO secret that inbound links to your site are an important part of any complete search engine positioning strategy. You’ve undoubtedly received numerous emails touting the benefits of exchanging links with other websites. Provided that the sites are … Continue reading →