Monthly Archives: March 2005

It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be … Continue reading →

Chris Sherman recently wrote about a new study that defines a “golden triangle,” or where Web sites should appear in Google for optimal search engine visibility, in both paid and natural search results: ? The study found that most viewers … Continue reading →

Unlike submitting to search engines, submitting your site to directories and niche portals usually involves a lot more than simply typing in your URL. You often have to start by researching the various topic categories to find the most appropriate … Continue reading →

Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. According to a … Continue reading →

Whenever I speak on e-mail marketing, there’s always at least one question about frequency. People want to know how often they should mail to their house lists. Simple enough. ? Often, there’s another issue they’re trying to solve: control of … Continue reading →

As a search engine marketer who’s optimized Web sites for over 10 years, I’ve had the opportunity to work with a variety of companies: business-to-business (B2B), business-to-consumer (B2C), SMBs (define), and big brands. With search engine marketing (SEM) around for … Continue reading →

Link popularity is very important with regards to search engine placement or ranking. Most Search Engines including Google, place much importance in a Website’s link popularity. They use the number of outgoing and incoming links to a Website to determine … Continue reading →

There is much debate in the general public and in the search engine optimization community as to what amount companies should pay for search engine optimization expertise.* Prices are all over the board, and can be influenced by an SEO … Continue reading →

Link development is one of the most overlooked components of a successful SEO (define) campaign. Web site owners can put all the keywords they wish on a page and develop a search-engine friendly navigation scheme. But without a well-planned link-development … Continue reading →