Monthly Archives: February 2005

Link development has long been a cornerstone of a successful search engine optimization (SEO) programs, yet few search engine marketers do the process correctly. With free-for-all (FFA) link farms and poor Web rings polluting search results, how do Web site … Continue reading →

Search engines have moved beyond simply calculating keyword density and link relevance. More and more, the major search engines are mastering the ability to identify natural human language and evaluate a web page based on natural human language. AskJeeves.com was … Continue reading →

Marketing gurus have already established that it is not possible to maximize the results of your marketing campaigns. This is because you never know which new and clever trick will bring an ever better result than what has gone before. … Continue reading →

Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to … Continue reading →

Here’s a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. … Continue reading →

Think fast! If I asked you to quickly name ten things you could do to promote your website, what would you say? If you’re like most online entrepreneurs thinking off the top of your head, you wouldn’t make it past … Continue reading →

I used to be a strong proponent of common-sense SEO and a detractor from optimization by algorithm chasing. ? While I still believe strongly in common-sense SEO (now more than ever) my views on algorithm chasing have evolved a certain … Continue reading →

Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? What exactly is search engine optimization anyway, and can I do it myself? ? ? ? ? ? ? ? … Continue reading →

There’s a crisis brewing in this industry. Poor click quality has the potential to hit marketers hard and to negatively affect search engines. It manifests itself in many ways, including as network click fraud, competitive click fraud, and mislabelled traffic. … Continue reading →

What is the Sandbox? Before we get too far into an explanation as to what Google’s sandbox is, it must be noted that not everyone even agrees that the sandbox exists. The sandbox is actually nothing more than a theory … Continue reading →