fifteen blog

Guidelines for Successful Link Development

Posted on February 28, 2005 by Team Fifteen

Link development has long been a cornerstone of a successful search engine optimization (SEO) programs, yet few search engine marketers do the process correctly. With free-for-all (FFA) link farms and poor Web rings polluting search results, how do Web site owners know which SEM companies to avoid, ... [read more]


SEO through Well Built Pages

Posted on February 28, 2005 by Team Fifteen

Search engines have moved beyond simply calculating keyword density and link relevance. More and more, the major search engines are mastering the ability to identify natural human language and evaluate a web page based on natural human language. AskJeeves.com was the first search engine to attempt t... [read more]


Email Marketing Campaigns: Optimizing Through Testing

Posted on February 25, 2005 by Team Fifteen

Marketing gurus have already established that it is not possible to maximize the results of your marketing campaigns. This is because you never know which new and clever trick will bring an ever better result than what has gone before. Email marketing, like any other form of direct marketing, follow... [read more]


How to Write Effective Web Copy

Posted on February 25, 2005 by Team Fifteen

Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone you can't see and have never met take a step towards building a r... [read more]


What Should You Know About Search Engines and Pay-Per-Click?

Posted on February 24, 2005 by Team Fifteen

Here's a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it? So, how w... [read more]


10 Quick Ways to Promote Your Website

Posted on February 24, 2005 by Team Fifteen

Think fast! If I asked you to quickly name ten things you could do to promote your website, what would you say? If you're like most online entrepreneurs thinking off the top of your head, you wouldn't make it past two or three. Allow me to help; here are ten quickie tips to get the word out on your ... [read more]


Common Sense Algorithm Chasing

Posted on February 21, 2005 by Team Fifteen

I used to be a strong proponent of common-sense SEO and a detractor from optimization by algorithm chasing. ? While I still believe strongly in common-sense SEO (now more than ever) my views on algorithm chasing have evolved a certain degree. Many SEOs believe that the two are mutually exclusive,... [read more]


The 7 Points of Do-It-Yourself SEO

Posted on February 21, 2005 by Team Fifteen

Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? What exactly is search engine optimization anyway, and can I do it myself? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? The answer is: Yes, you can! The... [read more]


Click Fraud: What It Is, How to Fight It

Posted on February 18, 2005 by Team Fifteen

There's a crisis brewing in this industry. Poor click quality has the potential to hit marketers hard and to negatively affect search engines. It manifests itself in many ways, including as network click fraud, competitive click fraud, and mislabelled traffic. ? These problems drive down a click ... [read more]


Google's Giant Sandbox

Posted on February 17, 2005 by Team Fifteen

What is the Sandbox? Before we get too far into an explanation as to what Google's sandbox is, it must be noted that not everyone even agrees that the sandbox exists. The sandbox is actually nothing more than a theory developed to explain what many different SEO experts have witnessed with thei... [read more]


Do Not Drop Your Web Site Off the Search Engine Cliff

Posted on February 16, 2005 by Team Fifteen

If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site. ? Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good key... [read more]


Google's Aging Delay for New Sites

Posted on February 9, 2005 by Team Fifteen

You've Got To Pay Your Dues Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too qui... [read more]


Non-converting Keywords and the Search Continuum

Posted on February 7, 2005 by Team Fifteen

What if I were to tell you the majority of online purchases from search advertising happen after a searcher has conducted at least 12 non-converting searches? Imagine 12 searches on keywords that don't produce a single transaction. But these eventually led to a search that does. ? What would you ... [read more]


Determining Keywords

Posted on February 7, 2005 by Team Fifteen

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches. ? The formula is a little tricky - you will need to locate terms that are popular and relevant to your ... [read more]


Search Engine Changes Blur Lines between Myth and Reality

Posted on February 3, 2005 by Team Fifteen

Much has changed since last year in the world of search engine marketing. These changes have widened the knowledge gaps between the SEM sector, our clients and the general public. A knowledge gap separating professional experience and general interest is natural in any industry, as a quick peek unde... [read more]