Monthly Archives: January 2005

Linking – what a mess if you don’t know what’s going on. Either linking is “IN” or it’s “OUT” according to what you read these days.? Here’s the good news: Linking Works.? Here’s the bad news: How It Works Has … Continue reading →

Link building has become an integral part of search engine marketing and positioning. The topic is inevitably the subject of many web conference programs and the WebMaster World of Search conference was no exception.? In a session entitled “Proactive Linking”, … Continue reading →

It’s amazing how many marketers fixate on their site’s HTML, believing that’s where solutions to their search engine marketing (SEM) challenges are found. But they’re looking inward when they need to be looking outward. At a recent industry conference, I … Continue reading →

Marketers and the media prefer simplicity. Search engine marketing (SEM) is not, of course, simple. If SEM and SEO were simple, traditional marketing agencies could slot SEM into media plans with little thought or effort. SEO consulting wouldn’t differ from … Continue reading →

What better way to start the New Year than with more traffic to your web site. Web traffic is a critical part of your internet business and it is imperative that you design it to bring you the most amount … Continue reading →

Sometimes questions will arise around the subject of gateway information pages or doorway ages. People have heard that “doorway pages” are BAD and some have stated that search engines “hate doorway pages”. For clarification on these types of issues, let’s … Continue reading →

The past year saw immense growth in the search sector. Search is bigger today than it was twelve months ago in every respect. With the Internet becoming a larger part of people’s lives and broadband access becoming the norm around … Continue reading →

Google’s AdWords system has had daily budget caps for quite a long time. Recently, Overture announced it added a daily budget capping option under the “money manager” tab. When agencies and marketers work with insertion orders (IOs) and without campaign … Continue reading →

Submitting your web site to web directories is a great way to build high-quality inbound links, increase your PageRank and improve your SERPS. The Internet currently features a large number of both general purpose and specialized directories. The specialized directories … Continue reading →

Remember the ’90s, when Web firms, interactive agencies, and design and development companies sprouted like weeds, only to wither during the collapse of the dot-com era? Of course, not all these companies disappeared; the strong survived, merged, or, in a … Continue reading →