fifteen blog

How to Write and Use Description Tags on Your Web Pages

Posted on December 23, 2004 by Team Fifteen

Many people are afraid to write the Meta tags for their websites, thinking that they would have to be search engine optimization specialists in order to do it properly. While you may not have any special expertise in the field of search engine optimization, you should be an expert in your own busine... [read more]

Whose Bank Account is overflowing from Your Pay-per-Click Efforts?

Posted on December 21, 2004 by Team Fifteen

It is a funny thing with pay-per-click marketing…Marketers spend significant time and money increasing their traffic volume (click-throughs) yet very little on the performance of their individual pay-per-click keywords. ? Why is this funny? ? Because in essence, a “click-through??? pla... [read more]

Maximize Your Lead Generation Efforts by “Recycling??? Your Leads

Posted on December 21, 2004 by Team Fifteen

The basic lead generation process is pretty much the same from company to company. Inquiries come in…they’re qualified…and then sent to the sales team. Some turn into customers. Some don’t. ? Which means that, over time, every organization ends up with a pile of prospects that either dise... [read more]

Online Marketing's Rising Cost

Posted on December 20, 2004 by Team Fifteen

Suddenly, the end of the year is in sight. Where did 2004 go? As the year draws to a close, between holiday preparations and the in-laws' arrival, it's time to look back at the last 12 months and forward to the next 12. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? In terms of the online media in... [read more]

Google Print: A New Era for the Search Engine

Posted on December 17, 2004 by Team Fifteen

While some may wonder what the next step for the search engine industry to take, Google may have already answered that question. Ever evolving, Google has their eyes set on the future with news of their newest innovation, Google Print. Not only will the search engine's newest entity allow room for... [read more]

Search-A-Palooza 2004

Posted on December 17, 2004 by Team Fifteen

Search. It's as hot as Chicago is cold (and the city of my birth is very cold indeed). Search Engine Strategies Chicago (SES), which ended yesterday, boasted a staggering all-search, all-the-time line-up of no less than 63 packed sessions over four days. You leave both overwhelmed with new knowledge... [read more]

What to Do When Your PPC Marketing is not Generating High ROIs

Posted on December 14, 2004 by Team Fifteen

Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" - businesses have not realized their desired objectives. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Although publicized as a straightforward, self-ser... [read more]

Tom Foremski on Google and Yahoo Culture

Posted on December 13, 2004 by Team Fifteen

It's interesting that Tom Foremski wrote this today--the day I got to meet him in person... ? "Yahoo kicked the engineers aside quite some time ago. Co-founders Jerry Yang (does he still carry the title of "chief yahoo" on his business card?) and David Filo probably still do engineering type stuf... [read more]

A is for Amazon, B is for Best Buy: Google Suggest Feature

Posted on December 11, 2004 by Team Fifteen

The Google Suggest Tool Launched Friday in Beta and it's amazing! How they continue to come up with brilliant, innovative tools that enhance and improve search is beyond me. Having hundreds of genius engineers on staff, listening to their ideas - then implementing those ideas is leading to great lea... [read more]

Yahoo! Local and Google Local

Posted on December 10, 2004 by Team Fifteen

I love New York City. More than any other city on the planet, New York is exciting, expansive and always interesting. As Earth's unofficial capital city, New York is home to many of the world's largest entities, some even bigger than Donald Trump's ego. No other city has captured the world's imagina... [read more]

MSN Beta Search Phenomenon

Posted on December 8, 2004 by Team Fifteen

I don't fully understand the algorithms involved with the new Beta search from MSN but I have to say as a site owner I love it. After releasing my new site to the World Wide Web I am already really impressed with the speed that I got indexed and even more impressed with the ranking I have been gi... [read more]

Search Engines and the SEO Business

Posted on December 6, 2004 by Team Fifteen

Recently, AskJeeves and Lycos independently announced they would each offer SEO (define) services. Some search engine optimizers feel a search engine company offering optimization services is a clear conflict of interest. Others believe it's the natural evolution of search engine monetization. ? ... [read more]

Beyond Bid Management: Breaking Through the Search Volume Wall

Posted on December 3, 2004 by Team Fifteen

Do you spend so much time obsessing over bids in Google and Overture that you lose the big picture? The pay-per-click (PPC) auction marketplaces can get exciting, like eBay, gambling and video games. Some say bid monitoring is like watching a sport or, more accurately, playing one. But business succ... [read more]