Monthly Archives: December 2004

Many people are afraid to write the Meta tags for their websites, thinking that they would have to be search engine optimization specialists in order to do it properly. While you may not have any special expertise in the field … Continue reading →

It is a funny thing with pay-per-click marketing…Marketers spend significant time and money increasing their traffic volume (click-throughs) yet very little on the performance of their individual pay-per-click keywords. ? Why is this funny? ? Because in essence, a “click-through??? … Continue reading →

The basic lead generation process is pretty much the same from company to company. Inquiries come in…they’re qualified…and then sent to the sales team. Some turn into customers. Some don’t. ? Which means that, over time, every organization ends up … Continue reading →

Suddenly, the end of the year is in sight. Where did 2004 go? As the year draws to a close, between holiday preparations and the in-laws’ arrival, it’s time to look back at the last 12 months and forward to … Continue reading →

While some may wonder what the next step for the search engine industry to take, Google may have already answered that question. Ever evolving, Google has their eyes set on the future with news of their newest innovation, Google Print. … Continue reading →

Search. It’s as hot as Chicago is cold (and the city of my birth is very cold indeed). Search Engine Strategies Chicago (SES), which ended yesterday, boasted a staggering all-search, all-the-time line-up of no less than 63 packed sessions over … Continue reading →

Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred – “do-it-yourself” – businesses have not realized their desired objectives. ? ? ? ? ? ? ? ? ? ? ? ? ? ? … Continue reading →

It’s interesting that Tom Foremski wrote this today–the day I got to meet him in person… ? “Yahoo kicked the engineers aside quite some time ago. Co-founders Jerry Yang (does he still carry the title of “chief yahoo” on his … Continue reading →

The Google Suggest Tool Launched Friday in Beta and it’s amazing! How they continue to come up with brilliant, innovative tools that enhance and improve search is beyond me. Having hundreds of genius engineers on staff, listening to their ideas … Continue reading →

I love New York City. More than any other city on the planet, New York is exciting, expansive and always interesting. As Earth’s unofficial capital city, New York is home to many of the world’s largest entities, some even bigger … Continue reading →