Monthly Archives: November 2004

I created my first website in 1995 – it was so long ago I built it out of rock and wood, not HTML. Shortly after it went live I realised that nobody apart from me could see it and it … Continue reading →

A Web site’s information architecture can greatly affect a site’s search engine visibility. Specific page elements, such as the site navigation scheme, and design technologies, such as CSS (define) and JavaScript, can interfere with a search engine’s ability to spider … Continue reading →

E-mail marketing is becoming increasingly complex and costly. Spam’s negative implications affect consumer perception of commercial e-mail and reduce response rates. To better protect consumer privacy, new U.S. and European legislation restricts data use. Anti-spam measures are multiplying. All of … Continue reading →

Should you become a Google Advertising Professional or part of the Overture Ambassador program? Let’s examine the very different ways in which Google and Overture have chosen to support the third-party professionals who make macro and micro decisions for thousands … Continue reading →

Last Thursday, MSN announced the official beta launch of their search engine. Although a preview had been available on their sandbox site, the launch marked the official unveiling of the company’s proprietary search technology to the general public. ? ? … Continue reading →

Inevitably, with the launch of a new search engine, especially one the size of MSN Search, there is an outcry of people wanting to know how to improve their result position. Questions like “How do I optimize my site to … Continue reading →

Rebuild Website or Perform SEO… Which Should You Do First? A lot of website owners are interested in rebuilding their website and in performing search engine optimization (SEO), but can’t. Budget constraints won’t allow for both and so they struggle … Continue reading →

When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to … Continue reading →

Microsoft Gets Out of Vapourwear Business and Shows Up in Search Microsoft has finally released the beta version of its own proprietary search engine. For over a year, webmasters and SEOs have seen evidence of “MSNBot” spidering their sites as … Continue reading →