Monthly Archives: October 2004

As the world’s second most popular search tool, Yahoo moves a tremendous amount of traffic and is a very credible alternative to Google. Yahoo receives over 2.76 billion page views per day from hundreds of millions of unique users. It … Continue reading →

I knew things were bad at DMOZ. But I guess I didn’t realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.? When it takes up to two … Continue reading →

So, what are they? Well, Black holes are at the centre of every known galaxy and are like the eye of a storm. ? Their centre seems calm and undisturbed, but at the edges of the eye, huge forces of … Continue reading →

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering … Continue reading →

When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant … Continue reading →

Unless you’ve been living in a cave somewhere, I’m sure you’ve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name – Site Match. ? According to the page info from Overture, submitting your site … Continue reading →

Search engine optimisation consists of some relatively arcane issues that are not obvious to anyone. That I can be thankful for, I suppose, or I wouldn’t continue to be in demand as an SEO specialist. But why do clients throw … Continue reading →

In a highly surprising move, two well known smaller search engines have entered the organic search engine optimization market!? Ask Jeeves and Lycos are both offering a service in a sector that has traditionally maintained a symbiotic but arm’s-length relationship … Continue reading →

Pay-per-click (PPC) advertising models, which compensate networks or their affiliates each time a user clicks on a link, were always considered to be something of an honour system. But new data coming to light this week reveals that PPC fraud … Continue reading →

Personalization, the search engine buzzword of the year! Every major search engine with public goals has noted that some kind of personalization will be implemented into future versions of their engines. ? What is personalization? It is a buzzword so … Continue reading →